Lifting treatment-plan approval rate by 40%
If a patient signs the plan before they leave the clinic, they may not come back three weeks later. So how do we get there?
Industry-average plan approval rate after consultation sits at 38%. With the right communication flow, that number can climb to 78%. Here's the gap.
The patient's two questions
When a patient sees a treatment plan, two thoughts run through their head: 'Do I really need this?' and 'Can I afford this?'
The plan needs to answer both clearly. Visually, in plain language, in chunks.
The power of stages
One big number is intimidating. Splitting the plan into stages — each with its own duration, price, and payment — relaxes the patient.
Veropital's Treatment Plan v2 lets you generate a separate payment link per stage — pay it all up front, or one stage at a time.
Digital signature impact
If a patient leaves the clinic without signing the plan, there's a roughly 50% chance they don't come back within three weeks. But if they can sign from their phone, you get approval before they leave.
Across three clinics we tracked, plan approval rate climbed 42% with digital signatures.
The communication flow
An SMS reminder 2 hours after the plan is shared. A WhatsApp message 24 hours later. A personal note from the dentist 3 days later.
This three-touch flow alone lifts approval rate by close to 30%.